Public-Sector Digital Marketing

Digital Marketing
Built for
Public-Sector
Impact.

Federal · State & Local · Higher Education

Bison Federal Group is a full-service digital marketing agency serving federal agencies, state and local governments, and colleges and universities. We deliver campaigns that drive recruitment, build brands, and generate measurable results.

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Federal Agencies State Governments Municipalities Higher Education Public Health Law Enforcement
What We Do

Eight services.
One accountable team.

Full-service digital marketing built around the realities of public-sector work: measurable outcomes, compliant execution, and senior-level delivery on every engagement.

01

Digital Campaigns & Paid Media

Precision-targeted advertising across search, social, display, streaming, and programmatic channels, built to reach your audience wherever they are.

02

Recruitment Marketing

End-to-end recruitment campaigns for government agencies, law enforcement, military branches, and universities, from awareness to application.

03

Brand Strategy & Identity

Positioning, messaging frameworks, visual identity, and brand guidelines that give your organization a clear, consistent voice.

04

Content & Creative Production

Copywriting, video scripts, graphics, social content, and campaign assets, produced in-house and on brand.

05

Lead Generation & Nurture

Funnel-based strategies that capture interest and move prospects toward action, custom landing pages, email sequences, and CRM integration.

06

Analytics & Reporting

Real-time dashboards, campaign performance reporting, and data-driven optimization, full visibility into what's working and why.

07

Out-of-Home & Place-Based Media

Billboards, transit, wallscapes, airport, and programmatic DOOH. High-impact placements that reach public audiences in the real-world environments where they live, work, and commute.

08

AI-Enabled Operations

Applied AI for marketing teams: automated reporting pipelines, audience segmentation, creative-variant generation, predictive analytics, and plain-language rewriting. Built with audit logging and human-in-the-loop review.

See Full Service Detail
Who We Serve

Built for organizations
accountable to the public.

We specialize in marketing for organizations accountable to the public, where results matter and trust is non-negotiable.

Federal Agencies

Advertising, recruitment, and public affairs campaigns for U.S. federal agencies, fully compliant, SAM-registered, and built around government procurement standards.

State, Local & Municipal Government

Digital marketing and outreach for state agencies, municipalities, police and fire departments, transit authorities, and public health organizations.

Colleges & Universities

Enrollment marketing, brand awareness, and student recruitment campaigns for higher education institutions, from community colleges to research universities.

About Bison Federal Group

Private-sector performance.
Public-sector accountability.

Bison Federal Group brings private-sector marketing performance to public-sector clients. Based in Ohio, we operate lean and execute directly, no layers, no handoffs, no guesswork. Every campaign is built and managed by experienced practitioners who understand government accountability, procurement compliance, and the unique challenges of marketing to public audiences.

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Public-Sector Verticals
508
Accessible by Default
24/7
Campaign Monitoring
SAM
.gov Registered
Ready When You Are

Let's build the campaign
your organization needs.

Whether you're at a federal agency, a state or local government, or a college or university, we're ready to talk specifics.