Marketing and AI development for public institutions.
We run recruitment, enrollment, and outreach campaigns for government agencies and universities, and we build the AI software their staff use to handle the response.
- SAM.gov
- Active registration
- UEI
- UTUEKK7PMMW5
- CAGE Code
- 208U5
- Primary NAICS
- 541810 Advertising
- AI Development
- NAICS 541511 · 541512
Bison Federal Group is a small business in Dayton, Ohio. We work for federal agencies, state and local governments, and colleges and universities, and the person who scopes your project is the person who delivers it.
Marketing services
Most of our marketing work is recruitment and outreach: finding the people who qualify for a job, a program, or a degree, and getting them to apply. We plan the media, make the creative, and report on what it produced.
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Digital campaigns and paid media
Search, social, display, streaming, and programmatic advertising, measured against applications and sign-ups.
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Recruitment marketing
Hiring campaigns for law enforcement, the military, and civilian agencies, and enrollment campaigns for colleges.
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Brand strategy and identity
Positioning, messaging, visual identity, and the guidelines your staff need to apply them.
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Content and creative production
Copy, video scripts, graphics, and campaign assets written to Plain Writing Act and Section 508 standards.
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Lead generation and nurture
Landing pages, email sequences, and CRM integration for enrollment and program sign-ups.
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Analytics and reporting
GA4 and Adobe Analytics setup, dashboards, and monthly reports in the format your leadership already reads.
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Out-of-home and place-based media
Billboards, transit, airport, and programmatic digital out-of-home, planned around where your audience travels.
Software that takes routine work off your staff.
We build AI applications for public-sector teams: assistants that answer from approved content, tools that read and route documents, and pipelines that turn program data into reports. Every system includes audit logging, written documentation of how it behaves, and a person who reviews output before the public sees it.
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Custom AI applications and agents
Assistants, agents, and document tools that work from your organization's own content and connect to the systems your staff already use.
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Data, analytics, and automation
Data pipelines, dashboards, forecasting models, and automated workflows for program, outreach, and enrollment data.
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AI strategy and governance
Use-case discovery, readiness assessments, risk reviews, and AI policy for organizations that need to justify how they use AI.
Clients
Federal agencies
Advertising, recruitment, and public affairs campaigns, plus AI applications and automation for program and back-office teams. Registered in SAM.gov and set up for federal procurement.
State and local government
Outreach for state agencies, cities, police and fire departments, transit authorities, and public health departments, plus AI tools for constituent services, intake, and records requests.
Colleges and universities
Enrollment and student recruitment campaigns, plus assistants and automation for admissions, advising, and student services.
Michael Rarick
Michael has spent more than ten years running paid media and analytics for agencies, startups, and enterprise brands, including public-sector work for the Ohio Department of Education. He is a doctoral candidate in Artificial Intelligence at Guglielmo Marconi University and holds an MBA in Data Analytics.
- Registration
- SAM.gov, active
- UEI
- UTUEKK7PMMW5
- CAGE
- 208U5
- NAICS
- 541810 primary, plus 541511, 541512, 541519 for AI and software
- Business size
- Small business
- Location
- Dayton, Ohio
Have a campaign, an AI project, or a solicitation in mind?
Email contact@bisonfederalgroup.com or call (513) 318-9197. We reply within one business day.